IT IS A NATION RENOWNED FOR ITS EXTENSIVE LOGISTICS NETWORK AND ENCOURAGES FOREIGN INVESTMENT, MAKING IT AN ATTRACTIVE DESTINATION FOR AUSTRALIAN EXPORTERS.
- Thomas Bozoyan, Germany Trade and Invest in Berlin and Werner Kemper, Germany Trade and Invest in Sydney
Ernst & Young’s European Attractiveness Survey 2014 has confirmed Germany’s reputation as one of the most appealing business locations in the world.
International decision makers rank Germany first within the European Union (EU) and fourth worldwide in the most attractive business location category.
A substantial 40 per cent of the 800-plus international managers surveyed consider Germany to be Western Europe's foreign investment magnet.
This means there are plenty of opportunities for Australian exporters to build profitable trading relationships in this market.
Let’s take a closer look at the German economy.
Germany is the largest market in Europe. It makes up 21 per cent of the European GDP, and is home to 16 per cent of the total European Union population. The German economy is highly industrialised and diversified, with equal emphasis placed on
services and production.
The German market is open for investment in practically all industry sectors, and is free from regulations restricting day-today business. For instance, German law makes no distinction between Germans and foreign nationals regarding investments or the establishment of companies. The legal framework for foreign investment in Germany favours the principle of freedom of foreign trade and payment. There are no restrictions or barriers to
capital transactions or currency transfers, real estate purchases, repatriation of profits or access to foreign exchanges.
Germany’s geographic location at the crossroads of European markets helps support its position as an important conduit for imports and exports. More than half the EU population lives within 500km of Germany’s borders. More goods pass through Germany than any other European country, and almost all of Europe is accessible within three hours by air or 24 hours by road.
Europe’s global logistics hub
Germany provides easy access to domestic and international markets with its state-of-the-art transport networks spanning road, rail, sea and inland waterways.
It also boasts a dense network of both national and international airports, of which there are 22. These assets combine to make Germany a global logistics hub. Accounting for around a quarter of the European logistics market, Germany is a critical part of the continent’s economy.
Among the highlights of the country’s network infrastructure is Europe’s second-largest port for container port traffic, Hamburg, and Europe’s largest port container terminal – Bremerhaven – plus more than 250 inland ports.
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