One of the most effective ways for hi-tech companies to market to Europe is through trade shows. These large events can give you the opportunity to showcase your products to potential customers while also getting to know your competitors. In last week’s article, we focused on the importance of choosing the right country. Today we will discuss the benefits of marketing, one of our 7 pillars. One of the very powerful ways to market your product in Europe is to make the most of trade shows.
Pillar #3: Marketing
Many major players attend these European trade shows in hopes of finding innovative products that could solve one or many of their problems. To make a memorable impression on potential customers, make sure your booth is looking professional. You should plan for the event at least one year ahead, making sure you do not miss any important deadlines in the process. To maximize exposure and demonstrate capabilities, hi-tech companies should also apply for an innovation award if possible.
Planning is crucial in generating initial interest. You should schedule appointments with prospective customers around 4-6 months before visiting or exhibiting at the trade show. Especially if your company is relatively new in the market, securing these networking opportunities will put you a step ahead of your competitors. In addition, prepare a follow-up that is quick and efficient before heading to the trade show. These events create the perfect opportunities for face-to-face interactions, which could lead to valuable business relationships with the main players in the industry. The key to succeeding at these events is to be prepared and plan early.
Attending trade shows is just one approach your company should consider in marketing to new customers. Other approaches include the use of media advertisements, social media outlets, partnerships, and demonstrations. Different methods will be more effective for different companies, depending on what kind of consumer base you are targeting. If you have any questions, we’d be happy to chat with you on Twitter or email. For more information, please visit our website, and stay tuned for next week’s article on Channels.