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Stage 1: Getting Ready for Export - Are You Ready to Go Global?

By Export Council of Australia · December 22, 2015

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Stage 1: Are You Ready to Go Global?

Navigate towards success on your export journey by being prepared for the fundamentals of international business. 
This half day workshop will cover the basic fundamentals required to access and prepare your business for entering global markets. The workshop has been created to help you to develop a successful export strategy and tools to identify global opportunities to ensure you are ready for international business success.

Topics include:

• Why export?
• Marketing methods
• Your Unique Selling Proposition (USP) / Unique Value Proposition (UVP) – what makes you unique?
• Choosing an international market for you
• Market entry strategies
• Cultural considerations
• Translation services
• Who’s who in the export zoo
• Export planning 101
• Product and service readiness
Who should attend:
This workshop is designed to assist businesses develop export capabilities and explore international markets. 

The ECA recommends this workshop for companies that are currently looking to export. This workshop is aimed at business owners or business development or sales managers.
Course Materials
All participants will receive:
  • Export Plan template
  • Export Readiness checklist
  • SWOT Analysis template
  • International Pricing template
  • Workshop folder
  • Certificate of Completion
  • Doing Business in China APP
  • FTA Tool overview

What is involved?

  • Our Trainers are industry experts in international trade, and/or relevant professions, providing a desirable blend of theory and practice.  They are experienced practitioners who focus on providing practical information and relevant case studies. Biographical details of our trainers are available on request.
  • The half day course involves a strong mix of interactive discussions as well as formal instruction. The trainers draw on real case studies and practical examples, so that you feel comfortable applying the techniques you have learned to your business
To register for the workshop,  please see dates and links below:

    Further information

    For further information regarding this course please contact the Australian Institute of Export on 1300 361 526  or e-mail: or contact your State Manager.

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