Navigate towards success on your international journey by being prepared for the fundamentals of international business.
This half day workshop will cover the basic fundamentals required to access and prepare your business for entering global markets. The workshop has been created to help you to develop a successful export strategy and tools to identify global opportunities to ensure you are ready for international business success.
Are You Ready to Go Global?
Workshop topics include:
• Why export?
• Marketing methods
• Your Unique Selling Proposition (USP) / Unique Value Proposition (UVP) – what makes you unique?
• Choosing an international market for you
• Market entry strategies
• Cultural considerations
• Translation services
• Who’s who in the export zoo
• Export planning 101
• Product and service readiness
Who should attend: This workshop is designed to assist businesses develop export capabilities and explore international markets. The ECA recommends this workshop for companies that are currently looking to export. This workshop is aimed at business owners or business development or sales managers.