The level of involvement of companies engaged in international business will range from exporting to licensing, to joint ventures, to wholly owned subsidiaries. This workshop will focus on the competencies to plan and sustain market entry into international markets, and cross border marketing management.
The development of soundly based international marketing strategies requires knowledge of marketing principles, global environmental factors, management techniques and practical applications.
This workshop will cover:
• Marketing Fundamentals
• Environmental Factors
• Influences on International Marketing Strategies
• International Marketing Strategies
• The International Marketing Plan
All ECA workshops and courses can be undertaken as stand-alone units, or accredited as part of an Advanced Diploma in International Business with the Charles Sturt University Centre for Customs and Excise Studies. Different prices apply and you need to declare your intention to register for the accredited course when booking an individual ECA workshop or course. For further information before booking, contact Angela Wright on 02 8243 7490.
By ECA SKILLS · September 03, 2017